Brendan MacQuaile
Brendan is a certified Net promoter Associate having sucessfully completed NPS ® training and certification with Satmetrix in the USA.

Bain and Company
Bain and Company global business consulting firms, serving clients across six continents. It was founded in 1973 on the principle that consultants must measure their success in terms of their clients' financial results. Bain's clients have outperformed the stock market 4 to 1. With offices in all major cities, Bain has worked with over 4,150 major multinational and other corporations from every economic sector, in every region of the world. Bains Business is helping to make companies more valuable.

Fred Reichheld
Frederick F. Reichheld (born 1952, Cleveland) is a United States business author and business strategist best known for his research and writing on the loyalty business model and Loyalty Marketing. His books include The Loyalty Effect (1996), Loyalty Rules! (2001), and The Ultimate Question: Driving Good Profits and True Growth (2006). He has also authored articles for business publications such as Harvard Business Review. He speaks on loyalty and other business topics at management conferences and similar events. Reichheld is a Fellow of the management consultancy Bain & Company, where he has worked since 1977. In 2003, Consulting Magazine named him one of the world's top 25 consultants. The Economist magazine called him "the high priest of the loyalty cult" in 2001. His most recent book, The Ultimate Question, focuses on Net Promoter Score (NPS), a concept he developed based on his research in measuring customer satisfaction, customer retention and its link to revenue growth and profitability. This metric serves as an indicator of the loyalty and advocacy customers show for a company. Reichheld holds a B.A. from Harvard College (1974) and an MBA from Harvard Business School (1978).